Climate Cast #4 - The Regenerative Generation
Time & Location
About the event
Post your homegrown fruit and vegetables photos online via our Twitter and Instagram pages and be in for the chance of winning a special GIY growing pack! Five lucky winners will be selected at random by CCC and the GIY teams!
The Good Life is upon us, so say the homebrewers, sour dough bakers, salad box creators and window chili pepper potters. But the movement towards a more sufficient lifestyle is far more, its reimagining, rethinking and critically its regenerative, and its in our fields and stocking our shelves. Green fingered organic farmers have been supplying the needs of forward thinkers for a generation and the market continues to grow. Top down and bottom up we're experiencing a revolution in how consumers shop, buy and provide ingredients for meals.
Curated by our new darling of sustainable suave Arizona Muse, this session will explore all things organically grown, from farm to windown frame, with a nod to regenerative approaches. With inspiration from Mick of starbright Grow It Yourself (GIY) movement and Clare McDermott of Soil Association fame, including one other muddy-fingered addition being confirmed. We will dig deeper on the value of these systems for consumers, business and the environment. We will ask when the intensive agricultural culture will change, who will change it and how. Plus a deep dive into what you can do as Clubbers to drive forward the regenerative revolution.
- Clare McDermott, Business Development Director at Soil Association Certification
- Mick Kelly, Founder at Grow It Yourself (GIY)
- Hosted by Arizona Muse, Model, Sustainability Consultant and Environmental Activist; Ambassador for Greenpeace and Women for Women
In the spirit of the CCC, there will be an opportunity for you to get involved. So be sure you bring along any questions about farming that you’ve always wanted answered. We'll also be gathering you a reading list of the latest research for those that want to dive a little deeper. Including a perfectly named report on pesticides - The Cocktail Effect.
Global Climate Partner
We are grateful for the support of our partner Natural Capital Partners. With more than 300 clients in 34 countries, including Microsoft, MetLife, Logitech, PwC, Sky and Ørsted, Natural Capital Partners is harnessing the power of business to create a more sustainable world.
See you online!